The English Premier League has signed a 5-year deal with Microsoft to use its AI tool, Copilot, on its digital platforms.
With this, fans will soon be able to get quick facts, match stats, player info, and club history just by asking. The AI will pull answers from over 30 seasons of data, 300,000 articles, and 9,000 videos.
The Premier League is also moving its systems to Microsoft Azure to make everything smoother and more connected.
Other leagues like Spain’s LaLiga are also using AI for game analysis and media. Now, the Premier League is getting smarter too — giving fans a better, faster, and more fun way to enjoy football.