April 2025 – Islamabad: In a landmark moment for Pakistan’s digital sports landscape, Walee Technologies has delivered a historic digital broadcast for HBL PSL Season 10, crossing an astonishing 1.1 billion views in just the first phase of the tournament.
The livestream — distributed across major platforms Daraz, Tamasha, Myco.io, and Begin, has not only smashed viewership records but also driven sustained engagement. The average session view time clocked in at an impressive 14.78 minutes, a major leap for sports broadcasting in our region. The series reached an estimated 27.9 million viewers, showcasing the unprecedented scale and impact of digital-first distribution.
Ahsan Tahir, Founder & CEO of Walee, stated:
“This is more than just numbers — it’s a massive shift in how Pakistanis consume sports. We’re proud to lead the charge, setting new standards for reach, engagement, and advertiser value.“
Daraz once again led the way, commanding over 70% of total digital viewership, while Tamasha, Myco.io, and Begin continued to grow rapidly — delivering millions of impressions and hours of watch time collectively.
Platform Highlights:
-1.1B+ Total Views
-27.9M+ Estimated Reach
-14.78 Minutes Average Session View Time
Ali Imran Memon, SVP Creator & Media at Walee, added:
“The way audiences are engaging — not just watching, but deeply tuning in — proves that digital isn’t the future, it’s the now. We’re thrilled to see platforms like Daraz, Tamasha, Myco, and Begin join forces in this transformation.”
Walee’s transparent reporting has reshaped how media investments are evaluated. Brands and partners can track live performance and detailed analytics at psl.walee.pk/pslx – ensuring maximum visibility, accountability, and strategic planning.
At Walee, we’re proud to not just follow the future – but to build it.
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About Walee
Walee is a leader in livestream advertising, sports event marketing, e-commerce, and creator-led campaigns, transforming how brands connect with digital audiences. As Pakistan’s first MarTech player to achieve six ISO certifications, Walee delivers data-driven, AI-powered solutions for maximum impact.
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📩 Ali Imran Memon