ISLAMABAD – Walee Technologies isn’t just your average influencer marketing platform. Since bursting onto the scene in late 2019, this company has rapidly transformed into a major tech player, helping to shape Pakistan’s digital future. Sure, they’ve built a solid core business by connecting over 150,000 creators with brands all across Pakistan. But Walee’s got bigger ambitions, expanding into enterprise solutions, financial technology, and even other countries, all in a bid to drive innovation and boost the economy.
Walee initially made a name for itself by making it easier for brands to find the right influencers and manage their campaigns. They use cool, data-driven tools like “Influencer Insights” and their own “Influencer Quality Score” (IQS). But the company, led by co-founders Muhammad Ahsan Tahir and Samina Seth, quickly realized they could offer so much more. Their goal? To become a MarTech and FinTech powerhouse.
Walee’s Expanding Universe
Walee is now involved in some exciting ventures:
- Walee Enterprise: This is a special set of tools designed for big companies. It lets them do things like monitor what people are saying online (even in Urdu and Roman Urdu!), keep track of their brand’s reputation, and manage customer interactions from all sorts of digital channels. They’ve essentially created a “Digital Service Center” that uses smart systems to make things more efficient. This is a big deal for brands trying to manage their online presence in a comprehensive way.
- Walee Financial Services (WFS): This is perhaps their most ambitious project. Under the FinTech brand “Hakeem,” WFS launched Pakistan’s first-ever Islamic nano-financing product in late 2024. This Shariah-compliant product provides small, interest-free loans, aiming to help people who don’t have access to traditional banking. It’s a move that aligns with Pakistan’s national goal of eliminating interest-based finance by 2028. Hakeem has already gained international recognition, winning an award at the Singapore FinTech Festival in 2024. With this, Walee is moving into the world of ethical finance.
- Walee MENA: Walee is also going regional, expanding into the Middle East and North Africa. They sped things up by acquiring a UAE-based AI firm called Mirrorr.com in 2022. This acquisition has boosted Walee’s data analysis capabilities. Now, Walee serves clients across the entire MENAPT region.
- PSL Streaming Rights: Walee has also secured digital media rights for the Pakistan Super League (PSL).
Fueling Pakistan’s Digital Growth
Walee’s impact on Pakistan’s economy is significant. They’re a major player in the creator economy, providing the means for people to earn money through their app, secure payment systems, and social commerce features. This is especially important for women who want to earn an income from home.
For the advertising and marketing industry, Walee offers advanced MarTech solutions that improve campaign effectiveness and deliver better results. They’re also working with the Pakistan Advertisers Society (PAS) to provide valuable market insights. And they’re forming strategic partnerships to further increase their market presence.
Walee is also investing in the future of Pakistan by nurturing local talent. The Walee Creators Academy trains aspiring digital creators, and the Walee-NUST Center of Excellence promotes collaboration between industry and academia for research and development in AI-driven digital media solutions. They even sponsor events like the Pakistan Young Lions Competition, showing their commitment to fostering local skills and innovation.
Walee’s growth, supported by funding from investors, is creating jobs in Pakistan’s growing tech sector. Their move into FinTech through Hakeem supports national goals for financial inclusion. And their commitment to good corporate practices, demonstrated by achieving several ISO certifications, further solidifies their role as a responsible company contributing to Pakistan’s economic development.
What’s Next for Walee?
Walee Technologies has successfully transformed itself from an influencer platform into a diverse technology company. With its strategic moves into enterprise solutions, FinTech, regional expansion, and high-profile media rights like the PSL, the company is clearly ambitious. By creating an integrated system that spans content creation, marketing technology, e-commerce, and financial services, Walee is playing a key role in shaping Pakistan’s digital future and establishing itself as a major player in the region.