Pakistani TV host Nida Yasir has come under public criticism for her condolence message for Umer Shah during ARY Digital’s 25th-anniversary celebrations.
Known for her 17-year-long morning show Good Morning Pakistan, Nida attempted to honor the young boy’s memory, calling him a “brilliant kid” and a part of the ARY family.
However, many viewers felt her message was overshadowed by her glamorous attire and celebratory setting. Social media comments highlighted the mismatch between her heartfelt words and the festive presentation, with one user writing, “Your dress doesn’t match the grief — a sober outfit would have shown true respect.” Others questioned the absence of ARY employees at Umer’s funeral, adding to the criticism.
While Nida’s intentions seemed genuine, this incident reflects how public figures are under constant scrutiny when addressing tragedies, especially during major broadcasts. Fans and critics alike debated whether the tribute was heartfelt or staged for the cameras.
This controversy has sparked a wider discussion about how media personalities handle grief, decorum, and public sentiment during live events.
