Amazon Studios may have full creative control over the James Bond franchise, but one thing’s for sure—007 is staying the same iconic British spy. No gender swaps, no nationality changes, and definitely no watered-down version of the suave, action-packed legend.
Ever since Dr. No hit screens in 1962, Bond has been the ultimate mix of espionage, style, and high-stakes action. When Amazon acquired MGM Studios, co-owners of the Bond rights alongside Barbara Broccoli and Michael G. Wilson, rumors started flying about major changes to the character. But a recent memo shut all that down—Bond’s identity isn’t up for debate.

According to insiders, Amazon is all for fresh ideas, but the core of James Bond will stay intact. So, while there might be exciting new directions for the franchise, 007 isn’t getting a personality overhaul.
With No Time to Die (2021) closing out Daniel Craig’s era as Bond, the biggest question now is: who’s next? While Amazon is calling the shots, reports confirm that Bond’s legacy as the ultimate British secret agent isn’t going anywhere.
Meanwhile, Scottish actor Stuart Martin is making waves as a surprise contender for the next Bond. At 38, he could be the first Scottish 007 since Sean Connery’s legendary run. He’s not a household name (yet), but producers are seriously considering him for the role.
Whether Amazon expands the Bond universe with spin-offs or prequels is still up in the air, but one thing’s clear—James Bond will always be the smooth-talking, high-risk-taking, impossible-to-replace spy we all know and love.