Moschino’s recent release of a £3,730 clutch designed to resemble a bunch of celery has shoppers both puzzled and amused.
The Italian fashion label, known for its quirky and food-themed designs, has attracted attention for this pricey, handcrafted accessory, which some consumers have described as “bonkers.”
In a clever response, budget supermarket Aldi decided to take a lighthearted jab at Moschino by offering its own celery-themed alternative for just 75p. This cheeky marketing move has gone viral, capturing the interest of shoppers.
The designer’s “Sedano Bag” is made from nappa leather and boasts a digital print that gives it a three-dimensional celery-like appearance. Moschino claims that the bag’s unique shape embodies its playful brand spirit.
Aldi seized the moment by posting a playful image on Facebook of a model in a nude mac coat holding a real bunch of celery. The caption read, “Your move, Moschino, but we do have a whole veg aisle,” poking fun at the luxury brand while highlighting its own practicality.
The comparison between Aldi’s straightforward approach and Moschino’s extravagant creation has prompted a flurry of reactions. Many customers have expressed disbelief at the high price tag of the designer bag, with one user asking, “Have Moschino actually lost the plot?”
Others have chimed in with humorous remarks, questioning the practicality of such a bag: “Who would actually buy a celery bag?” and “Where would you wear these? At the farmers market?”
As the banter continues, it’s clear that both Moschino and Aldi have found a way to engage shoppers, one through luxury and the other through affordability and humor