Global fashion meets K-pop flair — and the result is pure style. Gucci has officially announced that Lee Know, the dynamic performer from K-pop powerhouse Stray Kids, is joining the brand as its latest global brand ambassador.
The move doesn’t come out of the blue. Lee Know has been subtly building a fashionable friendship with Gucci over the years. From red carpet moments to sleek editorial shoots, the singer has consistently shown a strong connection with the brand’s aesthetic. His front-row appearance at Gucci’s Cruise 2025 show in London last year only deepened the bond.
Now, that relationship is stepping into the spotlight. As global brand ambassador, Lee Know will play a key role in Gucci’s upcoming events, campaigns, and creative initiatives — bringing his distinctive charm, global influence, and trendsetting style to the luxury house’s narrative.
For Gucci, it’s a strategic choice that taps into the ever-growing global power of K-pop. And for Lee Know, it’s a bold step into the world of high fashion — one that fans and fashion watchers alike are sure to follow closely.
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