Apple Dominates 2023 Sales with iPhone 14 Pro Max Leading the Charge”
Companies around the world are introducing increasingly advanced mobile phones, leading to a rise in the number of buyers. In 2023, the iPhone 14 Pro Max became the best-selling smartphone globally. This claim was made by Canalys, a company that releases reports on smartphone sales figures.
According to the aforementioned report, 7 out of the top 10 best-selling smartphones in 2023 were iPhones produced by Apple. Furthermore, the top 5 smartphones were all made by Apple.
The iPhone 14 Pro Max topped the list as the best-selling phone globally in 2023.
Here is the top ten bestselling mobile phones list of 2023.
Top Ten Brands of 2023
While dozens of brands compete for attention, Apple and Samsung remain the undisputed kings of the global smartphone market. In the first half of 2023, they held a combined market share of over 54%.
REGIONAL VARIATIONS:
A MORE NUANCED PICTURE
When you step outside the global picture, the story becomes more intricate. Apple, for instance, enjoys top billing in countries like Australia, Japan, and the United States.Samsung, on the other hand, takes the crown in Israel, Mexico, and its home turf of South Korea. Xiaomi the Chinese powerhouse, shines in Greece, Spain, and India, showcasing the growing influence of Asian brands.
But the most interesting bit of the report on the most popular phone brands of 2023 is the emerging players. Brands like Tecno , Infinix and, and Oppo are making waves in Africa and parts of Asia. They capitalized on their affordability and understanding of local preferences. Tecno, for example, dominates markets like Uganda and the Democratic Republic of Congo. Oppo, on the other hand, holds influence in Indonesia and the Philippines. This trend highlights the increasing diversity of the smartphone market, where regional preferences and price points play a crucial role.
PREDICTIONS FOR 2024:
FOLDABLES, CHINESE GROWTH, AND A HUAWEI RESURGENCE?
Looking ahead, analysts predict a 7.3% YoY growth in Q4 2023, driven by a surge in new product launches from Chinese OEMs. The overall market is expected to continue a steady climb in 2024, with a projected 3.8% growth. Interestingly, Chinese brands were the only ones to score double-digit annual growth in 2023, showcasing their rising clout.
One trend to watch closely is the growing market for foldable phones. Despite a slight decline in overall smartphone sales in Q2 2023, the foldable segment saw a healthy 10% growth, with China leading the charge. Samsung and Huawei currently dominate this space, but Chinese players are quickly adapting and offering a wider range of foldable at various price points, making them even more competitive.