2025 was a landmark year for social media and online culture, witnessing viral moments that captured global attention. From entertainment, fashion, and food to AI innovations and meme culture, this year redefined online trends and digital creativity.
1. Labubu Doll Craze Goes Global
The unexpected star of 2025 was the Labubu doll, turning into a cultural icon. Its popularity surged after BLACKPINK’s Lisa shared a photo online. Variants like Golden Labubu, Choco Labubu, and bag charms became fashion statements worldwide.
2. Dubai Chocolate Mania
The viral “Can’t Get Knafeh of It” chocolate from Dubai took the internet by storm. Fans tried recreating it at home, sparking a global craze that even caused a temporary shortage of ingredients in some countries.
3. Matcha Tea Popularity Skyrockets
Matcha overtook coffee in 2025, expanding beyond drinks to desserts like Matcha cheesecake and gelato. The global Matcha market approached $1 billion, showcasing its massive appeal.
4. AI-Powered Content Shapes the Internet
Artificial Intelligence transformed social media with AI-generated memes, 3D figures like Nano Banana, AI music, voice cloning, and video editing tools, unlocking new creative possibilities for users worldwide.
5. Meme & Absurd Culture Explosion
Russian meme “Totr” and hand-sign memes like “6-7” gained viral fame, representing a new “brainrot” culture—fun, absurd, and endlessly shareable.
6. The “67” Trend: Simple Yet Viral
The numeric expression “67” became an unexpected global trend on TikTok, Instagram, and Twitter. Used for humor, confusion, or surprise, it became a digital culture symbol embraced by brands and creators alike.
7. Bag Charms & Fashion Statements
From Labubu doll charms to cherry cola hair trends, 2025 saw global fashion trends influencing online style content. Pakistani creators also embraced these trends, blending local and global digital creativity.
Other Notable Trends
Challenges like #GlowUpRewind, AI Shuffle Dance, and AR filters gave users new ways to share past and present moments, further enhancing engagement.
From quirky dolls and viral food trends to AI memes and absurd internet culture, 2025 proved that social media is no longer just about entertainment. It has become a global hub for culture, creativity, and commerce, setting high expectations for 2026.