Apple & Issey Miyake Launch Ultra-Premium “iPhone Pocket” — A $230 Fashion Statement for Your Phone

Mumbai, 13 November 2025 — Apple has just taken phone accessories to a whole new level — and the internet is buzzing! Teaming up with Japanese fashion legend Issey Miyake, Apple unveiled the iPhone Pocket, a knitted textile pouch designed to carry your iPhone (and small essentials) in style.

This isn’t just a pouch — it’s a wearable accessory. Fashion-conscious tech lovers can now strap their iPhone across the body, hang it from a bag, or simply show off their device in a totally unique way.

Design & Philosophy

The iPhone Pocket is inspired by Miyake’s iconic “A Piece of Cloth” design philosophy. Created from a single knitted piece, it offers a 3D structure without seams, providing both style and a surprisingly functional form. Apple describes it as a perfect fusion of craftsmanship, minimalism, and fun, designed to complement all iPhone colors and models.

Apple’s design chief Molly Anderson said:

“Our collaboration with Issey Miyake celebrates simplicity and joy — turning your iPhone into a wearable expression of style.”

Versions & Pricing

The iPhone Pocket comes in two versions:

Short Strap: Can be worn on the wrist or attached to a bag. Priced at $149.95 (≈PKR 42,000).

Long Crossbody Strap: A fashion-forward option for hands-free use. Priced at $229.95 (≈PKR 65,000).

The accessory will be available at select Apple Stores and online starting 14 November 2025.

Social Media Buzz

Reactions online have ranged from amazement to disbelief:

Some call it “a luxury sock for your iPhone.”

Tech YouTuber Marques Brownlee joked that Apple is testing how much consumers are willing to pay for “knitted novelty.”

Others see it as a chic must-have for style-conscious users, particularly in Asia and Japan.

Despite playful criticism, the iPhone Pocket marks Apple’s bold move into fashion-driven tech accessories, merging high-end design with everyday tech.

Functionality & Use

The iPhone Pocket isn’t just about looks:

The knitted mesh lets you see your phone screen when stretched.

Straps allow for wrist, bag, or crossbody carry.

Ideal for those who want a statement accessory rather than heavy protection.

Apple clearly positions this as a premium lifestyle item, targeting enthusiasts willing to pay for fashion, design, and exclusivity.

Final Verdict

Whether you call it a “luxury sock” or a tech-fashion masterpiece, the iPhone Pocket shows Apple is exploring new ways to blend style with technology.

For tech-savvy fashionistas, this is a must-watch launch. For the average user… maybe just a good conversation starter!