- Elon Musk wants to compete with YouTube.
- X is planning to launch a TV app.
- The app is likely to be available on Samsung and Amazon Smart TVs first.
Elon Musk, the CEO of X, has been reportedly working on a platform that rivals YouTube. The company may soon launch an X streaming app on Smart TVs.
Ever since Elon Musk assumed control of Twitter, the social media platform has undergone significant transformations. It was rebranded as X, word limits were adjusted, editing was revamped as a new feature, and numerous other alterations took place. Recent reports suggest that Musk is working on an unexpected project for its user base.
Internal sources indicate that Musk is developing a long-form video streaming platform poised to rival YouTube on larger screens. This application is tailored for Smart TVs and could debut in the coming weeks. Musk has long sought to break into the single-brand-dominated video streaming market. Initially, the app will be accessible on Samsung and Android Smart TVs before expanding to other formats and devices.
Similar to Google’s dominance in the search engine sector, YouTube has maintained its leadership in online video streaming. While X has traditionally focused on microblogging with short-form video capabilities, Musk’s latest endeavor may propel it into the realm of long-form video content, directly challenging YouTube’s dominance.
In response to a user’s request for a TV-friendly version of X, Musk cryptically replied, “It’s Coming.” Given Musk’s track record of turning ambitious ideas into reality, X’s expansion into TV screens seems imminent.
Official statements from X representatives are yet to be released, and the source revealing the video platform development remains undisclosed, casting doubt on the credibility of the news. However, the truth will likely be unveiled when X becomes available on Smart TVs. Musk envisions competing in live streaming (Twitch), messaging (Signal), and social media (Reddit).
Additionally, X has implemented algorithmic changes to boost creators’ visibility. Pinned posts will now have increased visibility to all followers within the first 48 hours of posting.