The shine is wearing off the influencer world. A new UAE survey has ranked social media influencers as the country’s most distrusted profession, exposing how quickly public opinion is shifting.
Once followed for fame, glamour, and massive reach, influencers are now under fire for fake lifestyles, hidden ads, and misleading advice. Whether in fashion, beauty, or finance, today’s audiences want honesty — and only trust creators who show transparency and real experience.
According to the survey, 21% of respondents said influencers have the worst reputation, placing them below call centers, credit card companies, recruiters, and real estate agents. Experts say the biggest damage comes from “finfluencers” pushing risky investments and wellness influencers endorsing unsafe diet products.
Even insiders agree. Syrian-Canadian influencer Lana Qatti, with over 50,000 followers, admits many newcomers chase fast money and free gifts, destroying the industry’s credibility. She says she refuses to promote fake or unsafe products, especially those targeting children.
The UAE government has already tightened regulations, making influencer licenses mandatory, while the UK, US, and EU demand clear disclosure of paid partnerships. Non-compliance can now mean big fines.
The message is clear: followers are smarter, brands are cautious, and only authentic influencers who build trust over hype will survive.