A 10-second TV ad during the match will cost ₹16 lakh .
With the highly anticipated India-Pakistan match scheduled in the UAE this September, Asia Cup 2025 sponsorship and advertising rates have skyrocketed.
Indian media reports that a 10-second TV ad during the match will cost ₹16 lakh, while a co-presenting sponsorship commands a whopping ₹18 crore. Associate sponsorships are priced at ₹13 crore, with ad packages totaling ₹4.48 crore.
Digital ad rates are equally steep. Co-presenting and highlights partner packages are available for ₹30 crore each, and a co-powered package costs ₹18 crore. Pre-roll, mid-roll, and connected TV ads see a premium during India-Pakistan matches due to massive viewership.
The tournament, featuring 19 matches including three India-Pakistan encounters, will be broadcast on Sony Sports Network and streamed on SonyLIV, reflecting the immense commercial and engagement potential of cricket’s most-watched rivalry.
With brands eager to reach millions of cricket fans, the Asia Cup 2025 is set to become one of the costliest and most lucrative sporting events in the region.
