In a striking showcase at Paris Fashion Week, Gigi Hadid turned heads by strutting down the runway in a mini dress crafted entirely from DHL packing tape during the Vetements show.
The vibrant yellow and red adhesive masterpiece sparked a flurry of reactions on social media, with one user quipping,
“She delivered,” while another playfully challenged FedEx to step up their game.
This audacious ensemble isn’t the first time fashion has taken a page from our homes. Hadid’s tape dress follows a trend of high-fashion items that look suspiciously like they came from your local hardware store. Remember Rihanna’s infamous bathrobe moment?
While Gigi’s tape attire may be among the more economical choices on the runway this season, the use of tape as fashion isn’t exactly groundbreaking.
Back in 2017, Raf Simmons wowed audiences with models cinched in custom-printed tape saying “Walk with Me.” Jeremy Scott also got in on the action that year, unveiling gowns adorned with tape details in his Moschino collection.
Kim Kardashian made headlines in 2022 when she graced the Balenciaga runway wrapped in police tape, producing a sticky sound as she walked. Talk about making an entrance!
Originally created during World War II by Vesta Stoudt, duct tape evolved from a simple packaging solution to a fashion staple, with colorful designs and scents hitting the market. From Project Runway challenges to Lady Gaga’s iconic
“Telephone” music video, where she rocked caution tape, this versatile material has seen it all.
Iowa State University even hosted a duct tape fashion show, although it was short-lived due to waning interest. However, with bold brands like Vetements and Balenciaga championing unconventional materials, who knows? Maybe the tape trend is just getting started!